Share of AI answers up 636% in one month

Inter IL treated AI answers as a channel to win, not a report to read. In one month, working the Limy queue, it grew its share of the answers on its priority topic 636% and gained share across the whole category at the same time. On the topic that mattered most, Inter IL went from appearing in roughly 1 in 70 mentions to roughly 1 in 10.

The answer is the shortlist, and the shortlist is where the customer decides

Ask an AI engine how to start investing and it returns a handful of brokers. That handful is the consideration set now, and it forms before the customer reaches a comparison site or a search results page. On its priority topic, Inter IL was capturing roughly 1 in 70 of those mentions.

A tight category makes share cheap to take

Across all topics tracked, half a point of mentions share separated Inter IL from the brand ranked above it. When the gap is that small, a month of concentrated work is worth more than a quarter of spread-out effort.

What Limy did

Ranked the gaps, wrote the fixes, and shipped them

78 recommendations went live, and 24 of them went to a single topic. That concentration is what produced the result: the topic taking under a third of the work returned 636% growth, while the rest of the category compounded 35% alongside it.

Optimized for how AI composes an answer, not how a page looks

The edits were structural: fewer images, question and answer headings, FAQ schema on every new page, and more brand mentions inside the body text. Source Analysis showed which publishers already feed the category, so earned coverage was aimed at the sources shaping the answer rather than scattered across the market.

Measured every asset, so budget follows returns

Every relevant URL sits in Custom Sources under tags. Inter IL can see which individual articles earn mentions and which do not, which turns content from a cost line into an investment with a measurable return.

The runway is still open

Over the month the leading brand on this topic averaged more than five times Inter IL’s mentions. The 636% is one month of a compounding position, not the ceiling. Next lever: earned coverage only pays back on topics under tracking, so PR and topic planning now move together.