How Samsung Israel grew visits from AI Search 169% in one quarter
Samsung Israel turned its category lead in AI answers into measurable site traffic, publishing 22 Limy recommendations and putting 54 pages under tracking.
22
Recommendations published, earning 4,330 impressions in AI answers
169%
Growth in visits from AI engines, reaching 6.4K in Q2 2026
42 of 54
Tracked pages cited in AI answers this quarter
Samsung Israel already led its category in AI answers. In Q2 2026 the team turned that position into measurable site traffic, publishing 22 Limy recommendations and putting 54 pages under tracking, and now uses Limy to read the market before a launch.
The challenge
Traffic from AI answers was arriving, and nobody could see it
Samsung Israel could see how it performed in traditional search. AI answers were a blank space. Visits from ChatGPT, Gemini, and Perplexity landed in the same undifferentiated bucket as everything else in analytics, so nobody could show the channel existed, let alone which pages were earning it.
Leading the category was not the same as knowing why
Without a topic-level view, the team could not tell which pages AI drew from, which gaps were holding it back, or what a content fix was worth.
The solution
Two things changed in Q2.
More users arrived from AI answers, and Samsung could see which pages earned them
17 blog pieces and 5 on-page content upgrades went live. A tablet buying guide opened 48 new prompts where Samsung now appears, and one on-page fix to refrigerator content returned 49% impact on that topic. Every page the team wanted watched sits under tracking as a custom source, and 19 of them grew their appearances this quarter. The homepage alone grew 1,051% as a landing page for AI traffic, with 91% of it arriving from ChatGPT.
[PLACEHOLDER - QUOTE: on seeing AI traffic as a real channel for the first time, and being able to report on it] — [Name, title, Samsung Israel]
Samsung reads the market in AI answers before a launch
Limy is now a research step. Before a launch the team opens the category in Limy, sees how AI already answers questions in it, which brands it names, and which sources it draws from, then shapes the launch content around what is missing. Topic by topic they can also see where owned content already wins: Samsung is the most-cited source for TVs at 31.2%, troubleshooting at 30.6%, and service and support at 22.9%.
[PLACEHOLDER - QUOTE: on checking a category in Limy ahead of a launch, and what that changed about the plan] — [Name, title, Samsung Israel]